YouthNet has conducted several projects in Kenya. Most recently, it coordinated the Assessment of Youth Reproductive Health and HIV/AIDS Programs in Kenya, in collaboration with FHI/Kenya. Requested by the USAID/Kenya Mission, the report identifies eight priority needs for youth reproductive health and HIV/AIDS programs, with more emphasis in such areas as contextual factors, youth-friendly services, behavior change (not just knowledge), substance abuse, young married women, and other areas. It also emphasizes the need for more monitoring and evaluation, scaled-up programs, youth involvement, and capacity strengthening. It includes a 15-page list of youth programs in Kenya. It was funded by the Kenya Mission as well as YouthNet global Reproductive Health funds.
Also in collaboration with the FHI/Kenya office, YouthNet worked with major television networks in Kenya to promote the global HIV prevention campaign of Music Television (MTV) called Staying Alive 2002, which YouthNet helped coordinate. This promotion effort resulted in Kenya stations broadcasting the MTV campaign and in one station developing its own youth forum, a two-part show called "Youth in Dilemma." As part of YouthNet's evaluation of the MTV campaign in Kenya, it is conducting focus groups with young people to see how Kenyan youth interpreted the global media messages. A summary of the Kenya campaign appears in a report on the overall Staying Alive 2002 campaign and will be posted here this summer.
In June 2002, the FHI/Kenya office launched the Staying Alive campaign in Kenya at a meeting with representatives from the major television stations, the Ministry of Health, and major nongovernmental agencies working with AIDS prevention. "We emphasized that the programs would be available rights-free, and therefore available to the broadcasters at no cost," said Dr. Ndugga Maggwa, of the FHI/Kenya office, who coordinated the local campaign, along with consultant Emily Nwankwo.
Among those at the FHI briefing were officials from the Nation Media Group, which publishes the largest newspaper in Kenya and operates a major television station. "We need to be pre-emptive with young people," said Joel Musundi, production manager at Nation Broadcasting. "Youth have so many messages thrown at them, from the media or church or peers." The Nation group decided to work closely with the campaign and developed the local forum.