This handbook, developed by AIDSCAP's Behavior Change Communication (BCC) unit, is intended to provide the reader with several complementary ways to establish a long-lasting partnership with the media.

Because a true partnership with the media requires a long-term relationship with people at all levels of the media establishment, this handbook suggests ways to form such a partnership. It provides:

• Ideas for four events to be held with media professionals.
  
• Suggestions for encouraging the development of a network of media professionals interested in HIV/AIDS and sexually transmitted infections (STI) issues.
  
• Suggestions for providing journalists with incentives for covering HIV/AIDS/STI issues.
  

When these activites are implemented individually, they can help improve your relationship with the local media. When all the activities are implemented as part of a comprehensive strategy, you will achieve a true partnership.