This handbook, designed by AIDSCAP's Behavior Change Communication unit, is intended to help planners and implementors look at the effectiveness of their BCC interventions.

The handbook will help implementors in monitoring as it can point out both strengths and potential weaknesses of an ongoing intervention.

It can also be used as a planning tool because it highlights important points for designing and developing effective BCC programming.

Although not all criteria will be appropriate for all interventions, following the criteria laid out in the handbook is likely to ensure a thoughtfully designed and effective intervention.