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This publication documents the experience of the world's largest international HIV/AIDS prevention project, which was implemented by FHI and its partners in 45 countries. It describes lessons learned during AIDSCAP, with examples and project profiles, in 10 technical and programmatic areas: behavior change communication, improving prevention and treatment of sexually transmitted diseases, prevention marketing, policy development, behavioral research, evaluation, gender and HIV/AIDS, management, AIDS care and support, and cross-border interventions. Table of Contents 1. Behavior Change Communication: From Individual to Societal Change 2. Improving STD Prevention and Treatment 3. Prevention Marketing: Condoms and Beyond 4. Policy Development and HIV/AIDS Prevention: Creating a Supportive Environment for Behavior Change (See Below) 5. Behavioral Research: Using Results to Design Behavior Change Interventions 6. Evaluating HIV/AIDS Prevention Programs: Developing New Tools for Meaningful Measurement 7. Women, Men and HIV/AIDS: Building Gender-Sensitive Programs 8. Managing HIV/AIDS Programs and Building Capacity to Sustain Prevention Efforts 9. Prevention and Care: Mutually Reinforcing Approaches 10. Crossing Borders: Reaching Mobile Populations at Risk 4. Policy Development and HIV/AIDS Prevention: Creating a Supportive Environment for Behavior Change The social and political environment of a country, community or workplace has a profound influence on efforts to reduce the spread of HIV/AIDS. The laws, rules, policies and practices of governments, religious organizations and the private sector can support or constrain prevention activities. Some policies may even inadvertently promote the transmission of HIV. Although many governments, businesses and religious organizations have begun to adopt more appropriate HIV/AIDS policies, this progress has not kept pace with the spread of the epidemic. Few countries have responded to HIV/AIDS with comprehensive programs or have committed the resources needed to slow the epidemic. Restrictions on sex education in schools and condom advertising continue to hamper HIV/AIDS programs. And many employers and governments have adopted ad hoc discriminatory testing policies that discourage people from acknowledging their HIV status and acting to protect others from infection. Growing recognition of the importance of supportive policies has made policy development a key strategy for HIV/AIDS prevention in the second decade of the epidemic. Early policy efforts were based on the assumption that providing accurate data to key decision makers would stimulate swift adoption of appropriate policies. Now it is clear that informing decision makers must be part of a long-term policy development process that includes analysis, strategic planning, dialogue and advocacy. Recognizing that policy development is a complex, gradual process that must be initiated and sustained locally, AIDSCAP focused on building capacity to inform and influence policy. Through training, technical assistance and information dissemination, AIDSCAP helped local individuals and organizations gain new skills and forge new partnerships so that they could work together to create a supportive environment for effective HIV/AIDS interventions. AIDSCAP developed and used a range of analytic tools, such as policy assessments, computer models of the socioeconomic impact of HIV/AIDS and cost analyses, to guide policy development efforts. But these tools did not stand alone. They were used strategically in a process designed to empower local advocates and officials to develop appropriate and effective HIV/AIDS policy. Policy assessments proved an effective tool for identifying opportunities to support HIV/AIDS prevention interventions. These qualitative reviews, which were completed in eight countries, identified existing policy responses, important HIV/AIDS issues, and structures and organizations for addressing those issues. Their findings also provided a useful baseline for evaluating the impact of policy efforts.1-2 Other policy tools were used to gain a better understanding of the HIV/AIDS epidemic and its social and economic impact. AIDSCAP led the way in expanding the scope of economic impact analyses to include information on households, gender and economic sectors and in integrating those analyses into policy development. Socioeconomic impact assessments conducted with AIDSCAP technical assistance in eight countries gave policymakers a clear picture of the economic implications of the epidemic, and strategic dissemination of assessment results helped influence policy.3 In the Dominican Republic and Honduras, for example, presentations of socioeconomic data and projections to senior policymakers resulted in legal reform and increased funding for HIV/AIDS prevention. Cost-effectiveness data were particularly useful in convincing business owners and managers to support workplace HIV/AIDS prevention policies and programs. AIDSCAP's Private Sector AIDS Policy package, which has been used in more than ten countries, includes spreadsheets and examples to help managers calculate the potential financial impact of HIV/AIDS on their workplaces and the cost of a workplace prevention program (Box 4.3).4 The project worked with the managers of hundreds of companies in 27 countries to establish HIV/AIDS prevention interventions for employees and encourage adoption of supportive workplace policies. In many policy development efforts, AIDSCAP's technical role was to provide a comparative perspective, offering lessons from other countries' experiences with the epidemic. The project shared information about what has and has not worked nationally and internationally, disseminated international guidelines and policy materials that could be adapted to meet local needs, and sponsored study tours to countries with mature HIV/AIDS epidemics and programs. Study tours to Thailand, for example, gave key Indonesian policymakers opportunities to learn about the progressive policies and comprehensive programs of a country that experienced the earliest HIV/AIDS epidemic in Asia. Most of the tour participants formed an informal group that met regularly in Jakarta and helped guide the development of Indonesia's national HIV/AIDS strategic plan. Although study tours and some other educational efforts targeted policymakers directly, AIDSCAP emphasized training of policy "influencers" -- the technical and policy specialists inside and outside of government who inform and advise policymakers. Through this training, many people who had believed that policy was not their responsibility came to realize that they had important roles to play in policy development. Policy influencers who participated in AIDSCAP's training workshop in Central America were able to target and time the presentation of socioeconomic impact projections to influence the actions of policymakers (Box 4.2). In Senegal, Islamic and Catholic religious representatives recommended that assistants and spokespeople for religious leaders be engaged in initial dialogue so that they could help guide the policy response. Whether the goal was government or religious policy change, AIDSCAP found that policy identification was a good way to create a network of committed advocates. At the national level, AIDSCAP's approach was to support local organizations in soliciting a list of key policy issues from people working on HIV/AIDS prevention at the district and provincial levels, expressing those issues as policy recommendations, and presenting the recommendations to the appropriate national authorities. The same process was used with church hierarchies and networks of religious organizations. As Kenya's experience with government, NGO and religious groups illustrates, this process can help build a constituency for longer-term policy development (Box 4.1). AIDSCAP's experience shows that a strategic process and a focus on strengthening local capacity and collaboration can produce results and leave behind the institutional capacity to develop appropriate responses to a complex epidemic. Rigorous analysis of scientific and sociopolitical data, combined with presentations of persuasive recommendations and building constituencies for HIV/AIDS prevention, led to constructive dialogue among political and community leaders on topics such as workplace HIV/AIDS prevention, the human and civil rights of people living with HIV/AIDS, private sector support for prevention, and the organizational and financial sustainability of prevention efforts.
Policy Development Partners
Outside donors can provide financial support, information, encouragement and technical assistance, but actual policies and processes for achieving policy development will come from local people and institutions. For example, AIDSCAP provided technical assistance to help the Kenya AIDS NGOs Consortium develop HIV/AIDS policy recommendations based on the views of local constituents, which were solicited during a series of district and provincial policy workshops (Box 4.1). AIDSCAP's role was to assist consortium staff in facilitating the policy development process, not to determine the content of the recommendations. Supporting such a process requires patience and flexibility, for donors and indigenous people might emphasize different priorities, but the policies that result will be more sustainable.
Coalitions demonstrate commitment, draw upon group expertise and provide a diversity of interests and expertise that can be focused on a single issue. AIDSCAP has worked with NGO, religious, business and government coalitions, providing technical assistance to help these groups remain focused on a defined agenda. Similarly, a multisectoral group of technical specialists, analysts and advocates brings complementary skills, eprspectives and contacts to the policy development process. This was the approach adopted by AIDSCAP in Central America, where teams of epidemiologists, economists, policy and financial analysts, and policymakers from three countries worked together to assess the socioeconomic impact of HIV/AIDS and to develop strategies for using their results to achieve policy goals (Box 4.2).
In Kenya, leaders of major religious denominations committed publicly to policy adoption as a result of determined peer interest and constituent pressures demonstrated over two years of awareness raising and consensus building (Box 4.1). AIDSCAP also invited Kenyan policymakers and technical experts to co-author a book about HIV/AIDS in Kenya, which added legitimacy to the findings.5 The country's vice president spoke at the press conference launching the book in Nairobi, where he gave the government's strongest statement to date about the epidemic in Kenya.
Many religious leaders are concerned that condoms are a form of birth control or that they contribute to promiscuity and youth sexual activity by reducing the risks associated with intercourse. But AIDSCAP's experience in Kenya, Indonesia, Nigeria, Senegal and Tanzania shows that when these concerns are addressed with respect, many religious leaders are willing to participate in coordinated, comprehensive prevention efforts. AIDSCAP and MAP International's efforts to facilitate consensus on HIV/AIDS prevention within religious communities in Kenya were successful because they engaged religious leaders through the hierarchies of their churches, encouraged active discussion and networking, used persuasive results of youth sexual behavior surveys, and did not try to involve the senior hierarchy until near consensus was reached within the lower ranks (Box 4.1).
Strong networks such as the Kenya AIDS NGOs Consortium and the National AIDS Convention of South Africa have succeeded because they serve the needs of a diverse membership, they have committed, skillful leadership, and they diversified funding sources at an early stage. These organizations came to be seen as providing a service, not only for members, but for government, and they engaged in policy and advocacy activities rather than focusing exclusively on programs and interventions. Policy Development Tools
Data on the effects of HIV/AIDS on national economies and societies -- particularly data generated and presented by country health officials and analysts -- proved an influential advocacy tool in the 12 countries where AIDSCAP helped conduct such assessments. In El Salvador, for example, numerous presentations on the impact of HIV/AIDS on the national economy and social welfare indicators stimulated the Salvadoran Social Security Institute, which provides health care to both private and public sector employees, to work with businesses to develop HIV/AIDS programs in the workplace (Box 4.2).
For example, dissemination of a non-technical summary report of modeling projections written for the general population and the news media generated extensive coverage of the epidemic in the Dominican Republic.6 This media coverage drew public attention to the growing HIV/AIDS problem in the country, which helped promote passage of a comprehensive AIDS law by the National Assembly. Epidemiologic and economic impact projections can also strengthen advocates' case for laws protecting the civil rights of people living with HIV/AIDS. In the Dominican Republic, for example, a well-timed presentation of the results of a socioeconomic impact assessment was instrumental in achieving passage of a law that not only requires each ministry to fund prevention activities, but also guarantees human rights for people living with HIV/AIDS. And in Nicaragua, an advocacy NGO used the results of the assessment made during an AIDSCAP training workshop to help pass legislation protecting homosexuals and HIV-positive people (Box 4.2).
Specific recommendations, substantiated with convincing data and supported by advocacy, can lead to policy change. In Kenya, for example, recommendations from position papers prepared by the Kenya AIDS NGO Consortium were incorporated into the government's Sessional Paper on AIDS (Box 4.1).7 And South Africa's minister of health adopted as national policy a comprehensive plan for a national response to HIV/AIDS drafted by local NGOs.
Involving Employers
By working with managers to help them understand the impact of HIV/AIDS on their businesses and to tailor interventions to meet the needs of workers and management, AIDSCAP and its partners helped establish prevention programs in hundreds of workplaces throughout the world. AIDSCAP's Private Sector AIDS Policy (PSAP) materials encourage managers to establish constructive HIV/AIDS policies and support prevention programs in the workplace. PSAP uses rapid analysis of the potential financial impact of HIV/AIDS on a business and the expected effects of workplace HIV/AIDS prevention activities to demonstrate the benefits of prevention policies and programs (Box 4.3).
Even in low-wage, labor-intensive industries, productivity is affected, and company profits suffer. In Thailand, for example, an AIDSCAP study of the affiliates of two multinational companies found that absenteeism due to AIDS represented over 40 percent of the total cost of HIV/AIDS on the businesses. Labor turnover and training of new workers added up to another 30 percent of total costs. The study estimated that HIV/AIDS had cost each company $20,000 in 1994 and projected that AIDS-related expenses would rise to $100,000 per company by 2005.8
An assessment of AIDSCAP-supported workplace programs in three African countries found that it is often most effective to approach managers in training, human resources and health departments who are familiar with the impact of the epidemic on the work force.9 Experience in Africa also showed that working with an industry association rather than individual companies makes "entree" and later expansion easier. In Zimbabwe, for example, regional coordinators of the Commercial Farmers Union recruit new farms to participate in the AIDSCAP-supported program and provide training in HIV/AIDS prevention education to farm employees and their families. The Organization of Tanzanian Trade Unions has also trained regional officers who approach employers in their areas. And in Eldoret, Kenya, AIDSCAP reached employers through the local branch of the Kenya Association of Manufacturers, which then decided to hold orientation workshops for business owners and managers in neighboring districts.
Cost-sharing is introduced most effectively during negotiations with an association or company on the services to be provided. Once a program proves itself, companies may assume an even greater share of the costs. For example, two Zimbabwean companies that have collaborated with AIDSCAP to establish workplace prevention programs -- the Commercial Farmers Union and Triangle Industries -- now include funds for HIV/AIDS prevention in their annual budgets. In Tanzania, companies were asked to contribute 25 to 50 percent of the cost of workplace prevention.
Evaluation
Evaluation of policy work is complex for a number of reasons, including the difficulty of attributing policy changes to specific interventions and of quantifying changes in the policy environment. In addition, because much of policy change is incremental and attitudinal, it is often hidden from evaluation efforts. AIDSCAP overcame these limitations by using a combination of quantitative and qualitative indicators of change. Simple quantitative indicators, for example, can measure changes in the level of governmental or business funding for HIV/AIDS prevention. Assessments that include two sets of in-depth interviews with key policymakers and advocates carried out two or three years apart provide information on changes in attitudes and policies, institutional mechanisms that may affect policy, and organizational dynamics. A policy assessment in Kenya found significant changes in the policy climate, improved institutional mechanisms for facilitating policy development, and movement among major religious groups from institutional denial and occasional open opposition to HIV/AIDS prevention to a public commitment to develop appropriate denominational policies (Box 4.1).
Technical assistance should not be overly directive, and expatriates should not be put in a position to act as spokespeople to senior officials. Policies developed locally will have a stronger constituency and are more likely to be adopted and sustained.
Religious leaders are playing a constructive role in HIV/AIDS prevention in several countries as a result of approaches that respected their values and engaged them through the hierarchies of their churches.
These recommendations should be supported by persuasive data, including estimates of implementation costs when possible. Local advocates should follow up presentations with additional information, reminders of the proposed actions, and advocacy.
Managers need to understand how HIV/AIDS is affecting their industries and the potential impact on labor costs and productivity if prevention efforts are not instituted.
Encouraging Early Response Engaging the interest, concern and support of policymakers at early stages of the epidemic continues to be challenging, particularly when prevalence is low and the potential for a future problem may not be apparent. Exchanges between policymakers from countries at different stages of the epidemic have helped raise awareness of the need for early intervention in a few countries, but appropriate measures to contain early HIV/AIDS epidemics are rare. Early interventions are particularly important to offer viable protection to monogamous women and to youth. Leveraging Private Support Businesses are often reluctant to dedicate resources for HIV/AIDS prevention, though most owners and managers are willing to allow such projects to operate in the workplace as long someone else pays for them. Systematic advocacy campaigns, better information about the impact of HIV/AIDS on businesses, and delivery of professional prevention services on a fee-for-services basis are needed to encourage businesses to dedicate more of their own resources to prevention. Understanding Impact Although it is clear that social and economic factors contribute to HIV vulnerability and transmission of the virus, more specific data are needed to make a persuasive case. The relationship between HIV/AIDS vulnerability and poverty is assumed but has not been sufficiently described or analyzed. Socioeconomic data on specific groups of people are needed to clarify this relationship and provide a better understanding of the link between HIV/AIDS and multisectoral development. Improving HIV Testing Policies As HIV testing becomes less expensive and more available, there will be a growing need to ensure that it is not used to discriminate against people living with HIV and that voluntary testing is linked with effective counseling. Policymakers need to be educated about the negative effects of discriminatory testing policies. Supporting Prevention and Care The emerging availability of and options for HIV/AIDS treatment will place greater demands on medical systems and national governments to provide new, expensive drugs. Some countries may respond by moving funding allocated for HIV/AIDS programs from prevention to treatment, care, support and mitigation. Competition for scarce resources would ill serve those who need these services. Advocacy efforts are needed to convince policymakers of the importance of increasing funding for both care and prevention References
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