Main objective: to maintain, enhance, and improve the quality of Cambodia's HIV response
FHI's role: technical assistance and support
FHI strategies:
- using evidence-based decision making to guide program development
- building capacity for sustainability to ensure that implementing agencies have the range of skills needed to sustain programs after external funding ends
- fostering coordination and collaboration to maximize scale and national impact
- integrating health services to meet the needs of Cambodian clients
- using a flexible technical approach and implementation options to creatively adapt to a changing epidemic
- ensuring the active involvement of service users in all aspects of programming to enhance local ownership, accountability, and capacity
- promoting gender equity in messages and programming
Local implementing partners: more than 27 government, NGO, and community partners
Achievements to date: PRASIT has implemented innovative new branded programs to reduce HIV vulnerability among Cambodia's most-at-risk groups. The SMARTgirl program targets female entertainment service workers and their clients; MStyle has been designed to reach men who have sex with men. PRASIT also offers services for people living with HIV/AIDS and drug users.
Program components include
- targeted, branded behavior change approaches that emphasize risk reduction and promote safer sex
- increased access to health information, products, and services among target groups
- mobilization of stakeholders such as peer role models, entertainment establishment owners, and healthcare providers to help create an environment supportive of sexual health
- improved capacity among implementing agencies to plan, implement, manage, and monitor programs
