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JUNE 2004 — Much has been learned over many years about  communicating messages effectively, including the use of pictorial print materials. A Guide to Developing Materials on HIV/AIDS and STIs attempts to incorporate that knowledge into behavior change communication (BCC) projects for HIV/AIDS and STI programs.

The Guide offers step-by-step guidelines for developing accurate, useful and action-oriented educational materials to meet the communication needs of HIV/AIDS and STI prevention and care and support programs.

Each chapter of the Guide discusses a step in the materials development process in the context of developing a complete  BCC strategy. It demonstrates the process of learning about target populations using qualitative research methodologies, developing effective messages with their input and crafting visual messages to support the overall HIV and AIDS program.

Involving target populations and stakeholders in the development process is key to ensuring high-quality, effective print and media materials. Finally, the guide outlines a process for rigorous pretesting to ensure that the information and issues are understood by the population groups that programs are trying to reach and influence.

SHIP Project Leads Report Development

The goal of the SHIP Project is to reduce the rate of transmission of sexually transmitted infections (STIs) including HIV in targeted urban locations in Georgia (Tbilisi and Batumi). Save the Children and Program for Appropriate Technology in Health (PATH) are partners together with two local nongovernmental organizations (NGOs), Bemoni Public Union and Tanadgoma Center for Information and Counseling on Reproductive Health. For information about the SHIP Project, see http://www.assistancegeorgia.org.ge/.