FHI Logo
    Search fhi.org
pixel
 
Infinite Menus, Copyright 2006, OpenCube Inc. All Rights Reserved.
pixel pixel
 

Orphans.fhi.org Contribute Now Orphans.fhi.org
Bookmark and Share

Email this to a friend
poster example

Country Profiles

Preventing Mother-to-Child HIV Transmission in Guyana

FEBRUARY 2005 — Based on the theme "PMTCT is all a' we business!" (Guyanese Creole for "PMTCT is Everybody's Business"), a "cascade" of PMTCT materials was developed to increase household, community and national awareness of the challenge of preventing mother-to-child HIV transmission in Guyana, and to promote wider, more timely use of PMTCT services.

The materials employ a unifying thematic design, with repetition of the program logo and PMTCT images throughout. The comprehensive behavior change communication program includes facility-based and community-based components.

ANC clinic-based client-provider interaction materials include:

  • Set of counseling cards
  • Take home leaflets
  • "ASK ME ABOUT PMTCT" buttons for PMTCT providers
  • PMTCT program promotional poster - multi-ethnic imagery reflecting Guyana's diversity
  • "How to Use these Materials" Provider Workshop, Facilitators Guide

Community-based materials, that repeat the theme and content from clinic-based materials include:

  • Take home leaflets
  • Community poster 
  • Community PMTCT workbook
  • "How to Use these Materials" Provider Workshop, Facilitators Guide
  • Prototype PMTCT-focused sermons/ materials for FBOs

The materials were developed using a behavior change approach, and are "setting-specific"-  based on Guyana's specific local context and national policy for content and delivery of PMTCT services (replacement feeding promoted as preferred safer infant feeding method, almost universal facility-based childbirth)

The materials:

  • Promote a set of essential PMTCT behaviors
  • Provide standardized, factual information and messages based on current scientific evidence and global consensus
  • Are research-based, incorporating barriers, resistances and motivators from qualitative research into materials
  • Promote informed PMTCT choices by women by giving options for women to make the best decision for their personal circumstances
  • Provide guidance on how to "negotiate realistic behaviors" that use the recommended behavior as starting point, but are modified to reflect the real circumstances of women's lives
  • Assure HIV+ pregnant women know all actions they should take and all PMTCT services available
  • Promote informed decisionmaking by all pregnant women, especially HIV+ pregnant women
  • Help busy PMTCT staff provide quality PMTCT counseling and education
  • Provide reminder of main PMTCT facts in standardized format so women receive complete, accurate information
  • Help counselors anticipate and answer most common questions/ concerns for PMTCT decisionmaking
  • Help counselors ask the right questions to be sure each woman makes the right decisions for her personal and family circumstances
  • Help counselors provide options, identify barriers, and negotiate realistic solutions  for PMTCT behavior change

To view or download the full set of PMTCT BCC materials: 
 
PMTCT is all a' we business!
 
PMTCT Campaign Cue Cards

Tools and Reports

To contact FHI about these materials: PNary@fhi.org